Founded in 1984, The Parade Company's mission is to fund, create and execute the best family events in metro Detroit. The Parade Company produces over 15 events annually, including the Ford Fireworks, America’s Thanksgiving Parade® presented by Gardner White, Strategic Staffing Solutions Turkey Trot, Summer Art Camp, and various other productions.
- The Parade Company has over 2,500 volunteers!
- Named Best Holiday Parade by USA TODAY in 2018 , 2019 & 2022
- Named Best Volunteer Program 2016-2019 & 2022 by The International Festivals & Events Association (IFEA)