Five Points of Hope

• Review current donation platform's landing page (Donor Box) for content revision suggestions.
• Create the monthly donor welcome packet.
• Create a consistent outreach program (email, mail, event inclusion) following initial welcome packet for monthly donors.
• Ensure any donors giving permission to use their email addresses are updated in MailChimp.
• Develop a marketing plan to spread the monthly donor program throughout the state.
• Work with website developer to better incorporate non-anonymous donors.
• Work with website developer to determine better socializing the program on the site/landing page.
• Work with volunteer that manages the outreach to donors.
• Review and edit thank you email for initial donation.
• Review and edit monthly thank you email.
• Review and edit thank you letter for one-time donors.
• Review and edit thank you for monthly donors that will be part of the welcome package.
• Create process to re-engage one-time donors.
• End of Year 'thank you' to monthly donors with reminder of the ANTR two complimentary admits and to notify xxxx if attending to coordinate a photo opportunity.

Monthly Donor Welcome Packet   

Welcome letter

Brochure

Annual Summary Review

Car Cling(s)

Monthly Outreach Program

2 complimentary entrances to each A Night to Remember

2-minute video for marketing collateral and website