The LaStraw

1. **Content Creation**: Assist in creating engaging and relevant content for social media platforms, including text posts, images, videos, and stories.

2. **Scheduling**: Plan and schedule posts using social media management tools to ensure consistent and timely updates across all platforms.

3. **Community Engagement**: Monitor and respond to comments, messages, and mentions in a timely and professional manner to foster a positive online community.

4. **Analytics and Reporting**: Track and analyze social media metrics to evaluate the performance of posts and campaigns. Prepare reports to share insights and recommendations.

5. **Trend Research**: Stay updated with the latest social media trends, tools, and best practices to suggest new ideas and strategies.

6. **Collaborations**: Assist in coordinating with influencers, partners, and other stakeholders for collaborations, sponsorships, and cross-promotions.

7. **Brand Consistency**: Ensure that all content aligns with the organization's brand voice, values, and guidelines.

8. **Campaign Support**: Help plan and execute social media campaigns, contests, and events to boost engagement and reach.

9. **Graphic Design**: Create and edit basic graphics and visuals using design software or tools.

10. **Content Calendar Management**: Maintain and update the social media content calendar to ensure a well-organized and cohesive posting schedule.

11. **Crisis Management**: Assist in managing and addressing any negative feedback or crises that arise on social media platforms.

12. **Audience Research**: Conduct research to understand the target audience's preferences, behaviors, and interests.

13. **Hashtag Strategy**: Develop and implement effective hashtag strategies to increase visibility and engagement.

14. **Collaboration with Teams**: Work closely with other departments, such as marketing, PR, and communications, to ensure a unified approach.

15. **Ad Management**: Assist in setting up and managing paid social media advertising campaigns to reach specific goals and audiences.

16. **Documentation**: Keep detailed records of social media activities, interactions, and performance metrics.

17. **Social Listening**: Monitor online conversations and trends to identify opportunities for engagement and brand building.

18. **Content Curation**: Curate relevant content from external sources to share with the audience and add value.

19. **Event Promotion**: Promote and cover live events, webinars, and other activities through social media channels.

20. **Feedback Collection**: Gather feedback from the online community to inform future content and strategies.