Had you heard of Mittens for Detroit before you saw us on SHARE Detroit? If you are like many people, probably not.
That's a problem for us because we have been around since 2010, now in our 15th Season of Warmth, and more than 330,000 pairs of new mittens and gloves have been put on hands of those in need in Detroit, Hamtramck, Highland Park, Dearborn, and Pontiac. There are about 100 Community Collection Partners and 85 Distribution Partners each year, and about 23,000 pairs are put on hands every winter. Why? Because Mittens Matter... and the community WANTS us to work!
We are a small but mighty nonprofit charity that is seasonal in our visibility in the community. And we have a staff of one (the Executive Director) and a couple of project consultants.
No marketing or fundraising team, not much of a marketing budget, and without that kind of outreach, it's hard to get the word out to the public about how and why they should get involved!
We do amazing work, we are well-respected, and with this being our 15th winter, it's time to reach out to the community and search out some volunteer marketing help for creating press releases and then developing relationships with the media in town. Very part time, but very active when we have our season rolling out, our online silent auction, and the collection and distribution activities happening. Our public-facing season runs from October 1st through March 15th. We operate all year, with a few small fundraisers in the off-season months.
Are you the person we are looking for? If you would like to start a conversation and find out more details, we'd love talk!
To see what we do, please visit this WXYZ Ch7 news report about our Mittens for Detroit in Pontiac project:
- Digital Marketing & SEO
- Marketing & Public Relations
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